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2 Chainz – Reign

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2 Chainz · Reign · Hip-Hop

2 Chainz – Reign official music video

Black. After that the chain-link 2.

Solid black. Bottom-centered uppercase white bold sans: YOUNG NUDY & CASH COBAIN. Monochrome graphic. No persons.

Night exterior takes the lot.

A white stretch limousine that looks like a Cadillac sits side-profile on cracked asphalt under a deep blue wash. A woman crouches on the limo roof, long dark hair. Upper-right on a corrugated building: bright red neon Candyland script with a lollipop or pole-dancer graphic in the C. Sparse tree. Utility pole. Power lines. Chrome multi-spoke rims catch blue internal glow. Figures through tinted windows stay unreadable.

Hard cut into the club.

Cash Cobain raps chest-up under blue fluorescent tubes, mouth open, dark beard and mustache. A silver stripper pole stands behind. A woman stands from behind nearby. Lower-right: glowing blue neon circular CANDY TRAP. Blue screens. Deep blue club grade.

A dancer bends over stage in extreme foreground; another works a vertical pole mid-frame. Dark reflective floor scattered with US bills. Horizontal blue neon strips on the back wall — white lace lingerie on the near body; dark outfit and black patent thigh-high boots on the pole dancer.

Right foreground a dancer squats back-to-camera, long hair with brown/blonde highlights. Gold cylindrical pillar. Black dance pole. Styrofoam cups everywhere. Bills mid-air.

Wide club stage. A woman crouches on all fours. Left: a pole dancer faces away. Right: a platinum-blonde woman sits a red/white dirt bike. The bike reads HONDA on the fender with ATL BIKELIFE and rear plate 3200 — later frames add BOULDERCREST on the swingarm. Chrome pole center. Mirrored walls. Floor covered in US dollar bills. Background neon Candyland plus a circular candy-stripe logo on mirrored wall. Gold/brass pillars. Purple neon ceiling tubes.

Left: a woman raises arms at a pole. Right: a blonde sits the red/white Honda — ATLBIKELIFE and 3200 visible. Far right: a woman kneels. Later close: he faces camera, mouth slightly open, short dark hair, trimmed goatee.

Cash Cobain raps waist-up again, head tilted, eyes squinted, mouth open. Chrome dance pole behind left.

Night limo exterior returns with 2 Chainz in it.

He leans back on the white stretch limousine that looks like a Cadillac DTS, dreads tied back, white styrofoam double-cup in the right hand. Red neon Candyland script with pole-dancer graphic in the C.

Upper-right glowing red neon Candyland in rounded tube font. The C stylized as a lollipop — circular head and thin stick. Soft red halo.

2 Chainz raps outdoor night under deep blue, mouth open, right hand gesture, long thick dreads flared. Behind: a dancer works a portable pole on the white limo roof. White double foam cup on the roof with a circular logo that looks like KANDY TRAP or TRAP. Dark urban wall and tall lit-window buildings — thick-rim dark rectangular sunglasses; blue zip track jacket with white Off-White™ / White™ script on the left chest; multiple thick iced silver Cubans; dancer in a dark bikini or lingerie.

Small orange glow at his face that looks like a lighter flame. Red neon Candyland upper-right. Corrugated metal facade. Cracked asphalt.

Stripper poles. Candyland neon. Scattered dollar bills. Later he points outward performing. Woman on pole; woman on the red dirt bike with 3200 and ATL Bikelife; woman by a gold pillar. Blue neon ceiling strips.

Young Nudy raps or poses center stage. Left dancer works a pole. Intense blue neon overhead tubes. A female dancer kneels on cash-covered stage. Silver stripper pole. Red Honda with ATL BIKE LIFE and 3200. Background blonde woman. Distant red HOOKAHS sign soft — Young Nudy in a black long-sleeve button-down, thick silver chain, large circular iced pendant, light baseball cap backwards; dancers in white lace lingerie or bodysuit with clear platform heels, red lingerie on the bike; Cash in a dark jacket, dark baseball cap, thick silver curb chain, large circular iced pendant; blonde in a red bodysuit.

A man sits center foreground while a man stands his right in a dim neon-blue nightclub. Red dirt bike. Stripper pole. Styrofoam cup. Scattered bills. Dancer with long braids works center stage. Hookah, drinks, money on the stage floor.

Club duo keeps returning. 2 Chainz and Young Nudy flank dancers on cash-covered tables under Candyland neon. A figure that looks like Cash Cobain moves through. Styrofoam cups. Red/black Honda dirt bike with 3200. Neon that looks like Magic City, Neyland, Mayland, Wonderland, Nightland, or Playland soft behind — Candyland is the locked readable brand; the others stay looks-like.

Parking-lot night and street stunts.

Dense trees right. Blue plus red color casts. Black Ford F-150-look pickup. Dark sedan. Background building neon Candyland with lollipop graphic. Distant Georgia Power sign soft. Portable stripper pole on a circular base.

A woman kneels foreground among US bills. Background dirt bike with BIKELIFE / HONDA. Cash gestures looking off-cam. Scattered dollar bills — Cash in a tan/light jacket over dark shirt then beige or distressed zip hoodie over black tee, silver iced chains, 4L pendant, watch, white cup; Young Nudy in a light grey/white zip hoodie hood up, large diamond pendant, later dark sunglasses and white cup.

Cash Cobain stands back-to-cam outdoor parking lot night while several women dance around him. Mid woman faces away. Dramatic blue plus orange lighting — Cash in a light beige/olive zip hoodie over black shirt, tan pants, long dark braids; background woman in a light-green outfit; mid woman in a black thong, black thigh-high boots.

Young Nudy smokes a blunt outdoors night under red plus blue ambient, long dark dreadlocks tied back, blunt at the lips. Later close he exhales a thick smoke cloud, small goatee. He raps eyes closed gesturing left hand in a parking lot night, silver grills visible. He stands center dark parking lot surrounded by women dancing portable stripper poles. White multi-story building. Dark foliage — light grey zip hoodie with mustard-yellow cuffs then multi-panel purple/yellow/blue or SO WHAT! / MODERN EMOTION track jacket over black tee; large iced 4L pendant and thick chain; tan trousers on the lot center; dancers in light lingerie bodysuits and heels.

High-contrast blue plus magenta — dark sequined or glittery bikini set, silver navel piercing.

Club money floor with the hand sign. Heavy blue/teal neon. Money on the floor. Neon that looks like Mayland or Candyland. US bills on the floor. Deep blue — 2 Chainz in a red/white LV-monogram zip, red baseball with white text then white cursive Queens, dark sunglasses, thick silver chain; Young Nudy in a light multi-tone beige/yellow hooded jacket then cream zip hoodie, black tee, large silver or iced 4L pendant; center dancer in a white lace bra and panty, clear platforms or heels; left dancer in leopard print.

Club table sit. White foam cups among dollar bills on the table. Later he sits a cash-covered table looking at camera mid-rap. Foreground woman crouches the table among bills. Red/white Honda dirt bike on a raised stage. Hookahs. Neon that looks like Nightland or Candyland. Deep blue/cyan neon — 2 Chainz in a red/white LV-monogram or Supreme x LV trucker jacket, white tee, red beanie or baseball with Queens, dark rectangular sunglasses, iced Cuban, rings, bracelets, diamond watch; Cash lookalike in a tan jacket, black shirt, long dark dreadlocks or braids; foreground woman in white lace lingerie.

Outdoor night party. Cash Cobain stands gesturing both hands down while a woman dances foreground, right outer-thigh tattoo visible. Heavy blue plus magenta — a man in a yellow/black or navy/yellow vertical-stripe short-sleeve open over white ribbed tank, dark blue trousers, black-rim or clear-frame glasses, silver watch, rings; a man in an orange SF Giants baseball cap, white ribbed tank, open blue-pattern denim jacket, thick silver chain, large circular pendant; dancer in a dark thong, fishnet thigh bands, blue/black or blue camo thigh-high boots.

Background man on a red/white dirt bike. Neon that looks like Newland or Candyland. Stripper poles. US bills on the floor. Styrofoam cup. Heavy blue — 2 Chainz in a red/white LV-monogram long-sleeve over white tee, red baseball with white embroidery, dark square sunglasses, silver watch, large rings; Young Nudy in a beige zip jacket, black tee, large silver 4L pendant, ripped blue jeans; center dancer in a white lace two-piece.

A man walks past the white Cadillac stretch limo while a woman performs a roof-mounted pole in a dark parking lot. White foam cup. Blue ambient.

Final limo-roof sequence owns the last beats.

A woman dances a pole atop the white limousine in a parking lot night. White stretch Cadillac limo. Chrome wheels. Portable dance pole. Red neon Candyland. Dark building facade. Heavy blue-tinted ambient. She performs, then stands holding the pole on the roof facing away. Closing silhouette from behind on the roof holding the center pole. Asphalt lot night. Dark industrial building. Red Candyland neon. Power lines. Sparse tree left. Heavy blue grade.

Candyland red. White limo. Roof pole. Bills on the stage. That is the video. https://www.youtube.com/watch?v=EmJdiytfUlg

What people are saying

Stereogum calls Reign a strip-club anthem you can still listen to without the strip-club pictures — high soul sample, slo-mo lush beat, Slow Jamz kinship — and floats Magic City as the likely club because Cash’s chorus names it with Tity Boi; treat the venue ID as press speculation, not a locked credit from the frames. Hip-Hop Vibe frames the drop as the second single from the 2 Chainz and Statik Selektah collaboration after “Pops,” built on 21st Century’s “Remember the Rain,” and clocks the Atlanta–New York mix: 2 Chainz and Young Nudy on the Atlanta side, Cash Cobain bringing the New York hook. Fresh Hip Hop R&B and BlazinStreetz note the accompanying video and the Million Dollar Habits / EMPIRE line. Fan and blog talk lands on the picture spine: Candyland neon, white stretch limo with a roof-mounted pole, indoor dirt bike stamped ATL BIKELIFE / 3200 / BOULDERCREST, money rain, styrofoam double-cups, Off-White blues and red LV monogram on 2 Chainz, and Young Nudy’s iced 4L pendant plus outdoor blunt smoke with the Georgia State Capitol dome soft behind a dancer. On-screen conclusion: nightlife inventory — limo lot under Candyland, club stage under Candyland, same bills, same cups, same bike — three voices sharing one blue grade. Press and fan reads only.

What sticks when the picture dies is the loop the camera already built — same rooms, same wardrobe returns, same motions it would not drop.

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Follow the lyrics

(Lyrics as heard in the video)

Just might throw a 50-ball, I don't really think they get the boy, tss (can you remember the rain?)

A dark club in blue light.

Ion really think she get me, pulled up, Lamb' chop iced out, on my hip was a switchie (can you remember the rain?)

Outside really risky, bad bitches come and frisk me (you left me for)

2 Chainz, in a white cap, holds a cup in a dark club.

I just fucked this nigga bitch, hope he don't find out and try to diss me (somebody else)

End up in a bad sitchy (Toni)

A man in a dark club under purple lights.

Rolls-Royce Umbrella, turned the spot to Coachella (can you remember the rain?)

Saw my ex on Twitter wth a nigga, ho, you can do better

A white stretch limousine parked at night under a red sign.

Graduated from a felon, smellin' just like air 'round the river (can you remember the rain?)

I go Rick Owens leather, I go Maison Margiela

A man in sunglasses and a diamond chain stands in a dark club.

I smoke back to back just like traffic in bad weather (can you remember the rain?)

Somebody ask me, "How many hustles?" I got several

A white stretch limousine at night.

Pistols, I got several, raw paper filled with seven (you left me for)

Ever since Acura Legends, bitch, I've been a legend (somebody else, ooh, Toni)

A man in sunglasses in a dark club.

Bought two of everythin' like it was two of me, don't you agree? (Hol' on)

Ask Magic, I been him, ask Onyx, I been him (can you remember the rain? Mm, mm)

A crowd in a club lit blue and purple.

Same thang with the flame, synonym, candyland, I came trim

Parking space say "Boss Man," I ain't talkin' 'bout Dlow (can you remember the rain?)

A crowd in a neon-lit club.

Pulled up in a Lamb' chop, eatin' lamb chops with a freak ho

Ion really think she get me (can you remember)

Pulled up, Lambchop iced out, on my hip was a switchie (the rain? Switchie), outside really risky (risky)

A man in a blue tracksuit and dark coat holds a cup beside a white stretch limousine at night.

(You left me for somebody else) bad bitches come and frisk me (frisk me)

End up in a bad sitchy

A white car parked at night.

Yeah (yeah, can you remember the rain?) Yeah, I go in there dead, nigga

Hahaha, E-A-ski, put a motherfucker under (under)

A street at night with lights.

Make a whole block crumble (can you remember, crumble)

Run through your pack, make you fumble (the rain? Fumble)

A man in a jacket stands at night.

I'm cookin' hard 'round the gunners (yeah)

I'm keepin' it skreet and I'm gettin' this money, the only thing a nigga honor (can you remember the rain? I honor)

A man in a jacket and chain smokes.

And I don't trust these niggas, these nigga bitch-made, actin' like they mama (pussy)

And I'm gettin' a lotta commas (you left me for, commas), gotta fuck with the condoms (somebody else, ooh)

A man in a club.

Long as they go print (ooh), I'ma spend it, nigga, done bein' humble (yeah)

I went to Candyland with some rubber bands, she wanna see it rain (can you remember the rain? Hahaha)

A crowd in a purple-lit club.

Yeah

Yeah, yeah, yeah

A man in sunglasses and a patterned jacket sits in a purple neon club as cash covers the floor.

Strip club with a thick girl, let me see you put your wrist up (can you remember the rain?)

(Wrist up, wrist up, wrist up)

Dancers gather at night under blue light, with a woman in tall boots facing away in the foreground.

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