“Bittersweet” dropped February 16, 2024 via YSL / 300 Entertainment — first solo single after *A Gift & a Curse*, per Billboard, Rolling Stone, Complex, and Wikipedia.
Wide winter first. No people.
High aerial over a steep snow ridge running diagonal. Dark conifers packed on the near slope, white snow between the trunks. Far peaks greyed out in haze under flat overcast. Same ridge again — evergreen stands mid-frame, far ridgelines softened by grey mist. Closer into snow-laden pines and thin bare trunks that look like birch or aspen. Thick fog eats the summit. Slight motion blur on the left-edge foliage, like a pan or drone move. The wilderness stays empty.
After that the house.
High angle on a charcoal multi-level modern mansion cut into a snowy hillside clearing. Flat roofs. Huge glass curtain walls. A row of small evergreens along the perimeter. Bare deciduous right and foreground; denser forest upslope. Wider: the compound plus a smaller detached volume left, more glass, snow-loaded roofs, several dark vehicles on a cleared pad near the entrance. Tiny dark figures near the cars at distance — faces unread. Scattered snow-dusted conifers. Cool grey sky.
Gunna takes the indoor stair.
He descends toward camera on light-wood treads with a thin black-metal and glass balustrade. Matte white walls. Recessed pot lights under the left overhang. Abstract blue-teal-grey swirl art on the landing. Oversized off-white cream fuzzy fur-trim hooded coat, hood up framing his face. Matching cream pants and chunky cream boots. Dark rectangular sunglasses. Dark undershirt with a chain at the chest that looks gold or silver-link. Short dark facial hair. Soft indoor light.
Aerial title card. He is a small figure on a snow-covered glass-railed balcony, standing looking right. White frost-etched distressed all-caps center: BITTERSWEET. Same dark wood-clad multi-volume mansion — snow-packed flat roofs, silver flues, large glass walls, sparse snowy pines upslope. Cool desaturated grade. A second indistinct figure shows through a lower window.
Inside he faces the floor-to-ceiling glass full rear three-quarter and looks out at the bleak white yard. Full monochrome cream fuzzy set — heavy fleece hoodie, matching sweats, thick fuzzy cream beanie, oversized puffy cream boots. Polished light wood. Right: modern stair with wood treads and glass rail. Left of the window: brown leather wood Eames lounge and ottoman on a small circular rug. Cold soft natural key. Muted white, grey, tan.
He sits that lounge facing the snow, legs on the matching ottoman. Voluminous cream shearling or faux-fur jacket with thick collar, matching oversized furry mid-calf boots. Right hand raises a thin cigar or blunt. Small gold-tone hourglass pedestal side table. Thin dark hide rug. Soft window light. Three tall black-framed glass panes to the snow yard. Same seat later in profile with the object at his mouth; through a black mullion an outdoor person in a light jacket and dark pants looks like someone shoveling.
Silhouette beat from dark interior looking out: two backlit figures walk into bright snow — bulkier beanie and thick winter jacket left, hoodie hood up right. Dark SUV and white SUV parked mid-ground. Evergreen wall under pale overcast. High-contrast backlight. Faces unread.
Exterior: he stands center on an elevated concrete terrace of the dark vertical wood-clad house in all-black puffy jacket and dark pants, facing camera direction. Deep snow. Bare white-bark trees that look like birch or aspen. Snow-laden evergreen branches frame the right. Heavy flakes falling. Dim cold overcast. Same terrace again as a distant dark figure looking toward camera.
Close outdoor: heather-grey hoodie hood up, black fabric mask covering nose and mouth, dark technical layer. Only eyes and brow between hood and mask. Falling snow. Cool blue-grey grade. Profile again under a snug dark technical hood — face deep in shadow, looks like a dark face covering — heavy precipitation in white streaks. Grainy cinematic texture.
Close indoor performance. Low-angle selfie lean into the lens. Dark rectangular sunglasses. Mouth open mid-speech, top teeth visible. Short dark hair pulled back. Bulky off-white sherpa with thick fur collar framing the face. Bright window mullions behind. Soft backlight. Another close view: massive pale grey or off-white fur coat, thick-frame sunglasses, dark braids or locs pulled back, neat mustache and short beard, small stud right ear, large diamond ring and gold watch partial on the left, somber look down-right. Next medium: oversized cream faux-fur, both hands raised motion-blurred gesturing at the glass wall to snow and fog.
Masked outdoor return: tight black knit beanie, black gaiter to the nose, dark winter jacket with textured grey at the shoulder. Only a strip of forehead and eyes. Soft white snowfield. Falling flakes.
He sits lean-back contemplative in the cream shearling with large fluffy grey-white fur collar. Dark braids or cornrows pulled back. Dark rectangular wayfarer sunglasses. Right hand raised, index under the nose in a loose fist. Silver bracelets and a small ring on the right. Gold-tone watch on the left. Dark grey wall left, black-framed window right to hazy overcast.
Hard cut to legs in the blizzard.
Low-angle sprint — legs mid-thigh down only, heavy motion blur. Dark athletic pants. Dark sneakers. Thick white snow. High-contrast black-on-white. Later rear mid-sprint kicking powder — dark tactical athletic set, hooded vest over long sleeve, black gloves — centered into a white-out of large flakes. Bare tree silhouettes far right through fog.
Barn stretch.
He sits the threshold of a weathered brown vertical-plank gambrel barn doorway in dark bulky winter jacket, trousers, thick boots. Deep smooth snow foreground. Open sliding doorway, upper vents, lean-to left. Two dark-clad figures left of the barn. White and black snowmobile far left near the tree line. Steep pine-forested mountain behind under hazy overcast.
Later he stands full before the same barn looking down, hands at waist adjusting coat or gloves — floor-length oversized charcoal or black horizontal-quilted puffer with high collar, bulky black snow boots with thick white soles and white strapping, dark rectangular sunglasses. Associate in the doorway: black balaclava, dark tactical clothes. Pitched roof, small four-pane window, wooden step. Thick uneven snow tracks. Snowmobile far left. Dense conifers and snow-dusted mountains.
He walks mid-stride past the barn in the long black quilted puffer to the calves, dark slim trousers tucked, oversized black and white moon-boot style with thick white criss-cross laces. Weathered vertical-slat barn, open bay right. Stands center-right looking right — same long puffer open over black hoodie with long white drawstrings, large moon-boot lace-ups, hands near the pockets. Dark snowmobile mid-left. Evergreens and snow-capped peaks under heavy grey.
Boot insert: ground-level trudging deep snow. Chunky high-top black boots with thick stark white multi-wrap criss-cross laces and a thick rugged sole that looks translucent or light — padded luxury streetwear silhouette. Black long garment hem draping the boot tops. Powder tracks. Cool blue-grey overcast. Another low-angle on lower legs — charcoal trousers bunched at the ankles, same chunky boots, soft shadow on the snow.
Close by warm wood planks — barn exterior. Chin raised. Black quilted puffer over hoodie. Black gloves near the chest. Flat-top wrap-around sunglasses. Square-cut diamond stud. Thin chain under the hoodie. Dark braids or twists pulled back. Cut to profile mid-verse against the same warm wood — matte black wrap-arounds, prominent white circular diamond stud, light grey underlayer drawstring at the neck.
Indoor lounge return: reclined on the Eames-style lounge, light wood shell cream upholstery, feet on the ottoman. Head tilted back, hands near the face adjusting glasses. Voluminous cream sherpa, matching trousers, oversized shaggy cream boots. Bronze pedestal with stacked books and a clear glass orb. Floor-to-ceiling glass to a blown-out snow plain. Outside: a figure in olive and black tactical winter gear and balaclava standing in the snow. Soft high-key window light.
Another lounge beat: reclined in cognac leather Eames, feet on the ottoman, arms raised hands open gesturing — bulky off-white fuzzy hooded jacket, matching trousers, oversized textured fuzzy boots. Dark cowhide rug. Slim bronze pedestal with glass sphere and a thin rectangular object that looks like a phone. Soft outdoor figure in a dark parka on the balcony through the glass.
Surreal insert: high-angle snow path of about sixteen soft glowing white footprint pools curving toward a grey trunk. Thick smooth snow. Dark leafless twigs. Two weathered stumps. Dim twilight. Footprints as the primary glow. No person in frame.
Blurred walk into forest: low-angle rear, soft focus — bulky quilted puffer in muted blue-grey horizontal stitch — into a dense white-bark birch grove. Smooth snow. Soft dim overcast.
Close outdoor performance by the barn again — black puffer with thick horizontal quilted sleeve ribbing, wrap-around sunglasses, diamond stud, gloved hands gesturing, head tilted up mid-performance. Weathered plank barn behind — six-pane window left, open doorway right. Across the frame, close view serious against snowy mountain and wood corner — oversized black wraparound shield sunglasses, large diamond stud, thick black hooded puffer. Silhouette finger-gun gesture backlit against pale blue-grey sky — right arm extended, dark hooded jacket, dark sunglasses.
Aerial: dense snow-dusted conifer slope. A snaking trail of small bright glowing points that look like headlamps or a procession. Dim flat light. Deep green, grey, white. No faces.
Mythic beat: a figure seated on a snow-dusted jagged rock in an elaborate shaggy white fur or wool full-body costume with dark curved horns and muzzle — looks like a mountain-goat creature. Hands on the rock. Steep conifer slope. Falling snow. Isolation wide.
Barn again: Gunna slumped on wooden entrance steps looking down. Thick oversized black puffer, dark trousers, bulky black boots with thick white shin laces. Associate in the doorway holds a long-barreled firearm vertical — black balaclava, tan or light-grey tactical plate carrier. Snowmobile mid-left. Forested mountain upper-left. Soft flat overcast.
Extreme close: futuristic silver-mirrored shield wrap-arounds with angular nose cutout, quilted puffer high collar, cool key on the nose bridge, rest deep shadow. From there, reclined indoor close view in cream shearling mid-performance — cornrows, small black rectangular sunglasses with silver temple emblem, gold watch motion-blurred. Through the glass: outdoor figure in dark tactical holding a long firearm in the snow.
Road work.
He jogs toward camera on packed snow and slush. Light grey hoodie hood up under dark short-sleeve tee. Black athletic gloves. Dark shorts over black compression tights. Dark running shoes. Mid-frame: second jogger all-black with full black balaclava. Left: black Cadillac Escalade facing camera, vertical LED daytime running lights, Cadillac crest grille. Third figure near the rear. Birch grove right. Steep haze mountains. Profile close under the grey hood — focused, trimmed beard and mustache. Tracking later: same jog past jagged snow peaks with the Escalade following.
Wide frost field: he stands centered in a T-pose. Monochrome light-blue quilted floor-length puffer with long rectangular quilted strips hanging from the hands to the ground. Matching light-blue quilted pants bunched at the ankles. Goggles or thick eyewear on the forehead. Knee-high frosted shrubs. Flat hazy horizon under heavy blue-grey overcast.
Horse close: dark glossy left eye, reddish-brown bay facial fur, thick greyish-white mane soft right. Fine lashes. Shallow depth. No people.
Outdoor performance close by wood fence and mountain blur — black quilted puffer, multi-strand iced chain, shield sunglasses, diamond stud, dark braids pulled back. Soft cool grade against warm wood. Head tilted back mid-verse — more iced chains, reflective wrap-around lenses catching the environment. Another close: mouth open top teeth mid-rap, neat mustache and goatee, dark leather or puffer over hoodie, thin chain, glinting stud.
Boxing insert outdoor: heavy motion blur. White boxing gloves punch toward camera. Bright red focus mitt extreme foreground. Trainer left in dark coat and black beanie holding two red mitts. Wooded heavy snowfall, snow-laden trees, falling flakes. Soft dreamlike vignette.
Earbuds close-up: black fingerless tactical gloves with grey knuckle pads place a white wireless charging case into another person’s open palm. Soft hazy snowy field behind. Right after, both hands hold the open case — white Bose QuietComfort-style earbuds, chrome accents, BOSE logo on the case. He inserts a white stem bud into the left ear — finger tattoos, forehead tattoo above the left brow, locs or braids pulled back, mustache and goatee.
Aerial again: S-curve trail of glowing point-lights winding through dense snow-dusted conifer canopy at dusk. Snow-laden pine and fir crowns. Deep grey, black, white. No faces.
Birch grove stretch.
He stands centered emitting a bright soft-edged white glow — silhouette in bulky hooded parka among dense white-bark trunks. Smooth snow. Ethereal. Meanwhile, close mid-performance outdoors: black hooded puffer hood up, oversized black mirrored ski goggles. Standing arms outstretched in an oversized silver metallic quilted cape over a black-and-white geometric zip-up; ski goggles on the forehead; black gloves; white knee patches; black boots. High-angle: he walks alone through the birch forest in a long light grey or off-white coat, dark trousers, dark hood. Crouches looking down in the silver metallic cape, black-and-white abstract hoodie, black balaclava, white-rimmed ski goggles. Leans toward a thick aspen in a pale blue or grey wavy-marbled floor-length quilted puffer, silver-mirrored goggles, dark hoodie with white horizontal hood stripes. Crouches against thick white birch in the light-blue wavy quilted wrap, black-and-white striped balaclava covering the face.
Snowmobile: riding a white and black Ski-Doo away across a snowy field — Ski-Doo branding on the rear mudflap. Dark hooded jacket. Evergreen line. Snow spray. Later silhouette riding toward a pine wall with bright hazy sun flare upper-center.
More birch crouches in the metallic silver oversized puffer cape — balaclava, reflective visor goggles, striped beanie, long trailing straps from the shoulders. Dense tall white-bark grove. Deep snow. Desolate low angles.
Indoor close: seated white chair, hands clasped at chest, mid-speech. Voluminous cream faux-fur hooded coat. Black rectangular sunglasses with silver temple accents. Large ornate rings. Gold watch. Diamond stud. Cornrows. Dim window blur.
Gloved-hands outdoor close: large padded white technical gloves with wide black wrist straps clasping. Bare tree trunks soft behind.
Wide aerial mountain range and valley under heavy overcast. Dark forest foreground. Mist on the peaks. No people.
Jog return toward camera on the snowy mountain road — grey hoodie under black short-sleeve athletic top, Escalade following. Side-profile walk through birch with a slight smile — hooded puffer with vertical dark-grey and black stripes, matching padded gloves, pale-blue quilted blanket or cape draped on the shoulders.
Kneeling prayer pose in the birch grove with a glowing white ethereal effect. High-angle: walking as a bright white glowing humanoid silhouette through the aspens — glow radiates on nearby snow. Fashion obscured by the light.
Indoor lounge: reclined gesturing both hands raised, head tilted back mid-rap. White plush hooded jacket, thick white fur-lined hood. Dark wrap-around sporty sunglasses. Large diamond ring. Gold chain with two rectangular dog-tag pendants. Gold watch. Floor-to-ceiling windows to bright snow.
Birch stand again: oversized grey or silver quilted cape over black-and-white horizontally striped hooded layer; silver reflective ski goggles; striped face mask; black pants with white geometric graphics. Gesturing toward camera in a long heavy puffer with abstract wavy grey and charcoal liquid pattern, dark reflective ski goggles, black gaiter, matching wavy gloves.
Jog profile past jagged snow peaks — grey heather hoodie under black compression tee, black athletic gloves. Blue-hour overcast.
Lounge closer: reclined white Eames-style, feet on ottoman. Oversized white shearling hooded jacket, white trousers, voluminous white furry knee-high boots. Black sunglasses. Cowhide rug. Pedestal with books and glass orb. Exterior tactical figure with face covering through the glass. Low-angle reach toward camera in the same white fuzzy set — diamond watch, diamond bracelet, massive white fuzzy boots with thick white lug soles.
Forest close: looking down smiling. Black-and-white horizontal-striped hooded puffer. Large chrome mirrored ski goggles resting on the forehead. Patterned padded winter gloves. Soft birch dusk.
Elsewhere, the valley owns the last beats.
High-angle panoramic snowy mountain valley. Flat deep-snow floor. Scattered leafless dark tree clusters. Evergreen-covered ridge. Distant snow-capped peaks. Overcast teal with soft pinkish-purple twilight. Same wide aerial dusk again — mist, teal upper sky, muted pink horizon. High-angle into forested foothills and mist-obscured peaks — deep teal and cyan upper, muted pink and purple on the horizon. Darker low-key dawn or dusk pass — snow valley, bare-tree silhouettes, deep dark grey and blue, no artificial lights. No people. No props.
Fade to black.
End logos on solid black: Dolby Vision·Atmos, Sony Music, Kodak, star-shaped production emblem.
Empty ridge. Cream stair drop. BITTERSWEET on the balcony glass. Cigar on the Eames-style lounge. Blizzard sprint. Barn and snowmobile. Escalade jog. Red mitts in the snow. Bose handoff. Glowing footprints through the pines. Goat on the rock. Silver cape in the birches. Pink twilight valley.
## What people are saying
Billboard calls the Spike Jordan clip a frosty walk through blizzard conditions around a snow-lodge property — price-of-fame mood matching the single. Rolling Stone says the video takes the song’s frigid vibe literally: workout drip in a serene snowy mansion, with the lyrics running pains, gains, prayer, and the post-*A Gift & a Curse* fitness reset. Hypebeast: massive snow-capped mansion, alone except security and snowmobiles, “lots of fur and a solid range of puffers”; they (and Wikipedia summarizing press) name Rick Owens and Pucci in the winter fits. Bong Mines and similar recaps push the boxing-camp read: pushups, running ahead of an SUV, armed men at the entrance, crew on snowmobiles. Complex and Rap-Up stress the reflective first-solo-of-2024 lane; HotNewHipHop and Uproxx call the guitar-minimal beat a heartfelt backdrop. HipHopDX covered fan talk that certain lines address Lil Baby / Young Thug and the YSL fallout — attributed fan and lyric speculation from that coverage. On-screen conclusion from the action: isolation is the set — glass mansion, balaclava security, Escalade jog, ethereal glow in the birches — fame as cold weather you still have to walk through.
What sticks when the picture dies is the loop the camera already built — same rooms, same wardrobe returns, same motions it would not drop.
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