A black field opens the picture, and centered white letters in a spaced sans-serif face spell Kendrick Lamar. The next card keeps that same black field and reads Jerome D. The image then cuts to Kendrick from a low angle, a bright red blazer open over a white crew-neck tee, thick gold chains on his chest, and a large pendant that blurs as he moves. Patterned lining shows inside the jacket, his arms stay out, and his serious face looks down toward the lens against a black void. In this opening stretch he bends forward in the red jacket, the gold chain still bright on the dark.
The frame goes wide and empty, and a small figure in red tumbles through total black with limbs open and no floor under the body. A hard white background replaces the void. A woman with long dark hair stands in a black long-sleeve top while a sharp diagonal shadow cuts the left side, and she poses there with one arm raised. A macro shot follows, bright and almost monochrome, with broken glass shards and bubbles hanging in clear liquid.
A silhouette appears from behind as a man in a dark doorway looks into a room that is only a little brighter, and a man crouches in a bare hallway. In a sparse, run-down room a man in a white shirt sits slumped in a chair, his head down toward a glass bottle on the dusty floor, a bright window throwing strong backlight behind him. Kendrick leans on a beige wall in an all-white interior, an open button-down and white pants held by a dark belt, gold chains with a triangular pendant, and gold on his left wrist. His hands are clasped as he looks left, and a man in a white shirt presses a hand against the wall in the bright room. A dark wood shelf sits upper left, while a dark table on the right holds a framed black-and-white photo of someone in an athletic jersey beside a clear liquor bottle lying on its side.
A man in a white shirt raises both hands in a dark room where a metallic ladder or scaffold stands behind him. A man in a white shirt staggers in that dark, and a man in white leans against wooden slats. The void returns, and the red outfit tumbles again from a different angle, still small in the black. An extreme close stays on Kendrick’s mouth and chin with a bit of gold chain, a man’s face looms close in the dark, and the rest of the frame is black. The body then curls horizontal in the lower right of the void in a grey shirt and bright red pants, and the line in the room is “Pour up (drank), headshot (drank)”.
A side profile comes in close on a heavy gold chain against dark soft ground. The mouth opens mid-line, the same chain remains, and the eyes look forward. The whole frame goes deep red and soft, crowd silhouettes fill the room, and the faces stay unclear as hands go up. Several silhouettes lift their arms, one head and shoulders cut a hard shape against brighter red, and a top-down view shows crowns of heads, shoulders, and little floor. In the dark a woman swirls white fabric, while the red light keeps the bodies as shapes.
Black-and-white finds Kendrick in a light gray hoodie near big bright angular white light bars. He stands by the tubes and then between them, a hand reaches out in front of the glowing bars, and he looks down before a closer frame catches his smile toward the camera with the bars still bright behind him. The void opens wide again, and he stands at center in a denim jacket and light cargo pants, feet planted, with no set around him. The red party returns in waist-up silhouettes, arms raised and palms open, and the vocal under it says “First you get a swimmin’ pool full of liquor, then you dive in it”.
The grey shirt and red pants fall again near the top right of the black, and more tumbles follow with a bright red top and pants in mid-air. One frame goes nearly empty black before another tumble. A black-and-white splash throws a big spray of liquid against the dark, fine droplets hanging in the air, and water also splashes against a white background. A figure in black dives into a blue swimming pool. Night exterior stays black-and-white as Kendrick, in a white tee under a dark jacket with a chain, stands beside a dark classic car with chrome. He walks away from the car while headlights throw a hard glare on the street, then walks toward the camera with those headlights still behind him on the dark road.
A deep red interior holds a figure beside wood paneling, the face mostly lost. A man in a hood moves in front of red light and bends in that red, and the black hoodie appears with the hood up, the face in shadow, and big light letters across the chest that read TDE. Red haze and smoke fill the room, with a beam on the left. On a macro white ground a dark liquor bottle lies on its side, a red and gold seal at the neck, and clear liquid explodes around it. Another macro shows glass half in water, bubbles, and a distorted underwater shape, with no people in the frame. The last void fall is bright red long sleeves, red pants, and black shoes, the body falling backward, with thin frame lines near the head.
Wet night pavement takes the last action. Someone lies face-down on the reflective ground, another person’s legs stand to the right of the head, and low white smoke drifts through a hard light from the right. The end card is a black field with a large white arched TDE and a smaller red line under it that reads Top Dawg Ent.
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